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| about us |
Superdockets is a privately owned New Zealand Company which has been placing the coupons on the reverse side of the Supermarket Register rolls since last century. Our ongoing success is based on creating relationships and developing coupon based advertising campaigns that produce measureable results. Through the 300+ Supermarkets we supply we reach virtually every household nationwide.
Every year we place over a billion coupons, save consumers heaps of dosh and increase good business for advertising clients. Superdockets works well as a standalone advertising medium or supports existing branding as it provides very high frequency and strong penetration.
Every Superdockets campaign is designed solely to the needs of each specific client. We can base a campaign around a single geographic area or generate business New Zealand wide.
By utilising the coupons on till receipts any business can tap into New Zealand's greatest known foot traffic. Everybody in New Zealand eats and every household must visit the supermarket.
In fact, research illustrates that during any one week, shoppers visit supermarkets several times a week. Consumers will visit the supermarket for their major weekly shop and again for up to three shorter 'top up' visits to purchase convenience items.
The type of exposure available on till receipts that are placed in the hands of all customers, is consistent in frequency and high in penetration - two key ingredients for a successful advertising campaign. Advertising with Superdockets is measurable due to its coupon nature, so by investing in our form of advertising, you are in a perfect position to effectively evaluate the success of your advertising campaign. Coupon advertising by its very nature passes on savings to consumers when purchasing a product or a service. By utilising this coupon medium, advertisers can stimulate the sales of a mature brand or promote the early trial of a new or growing brand.
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high exposure
By advertising on supermarket till receipts, Superdockets offers an advertiser entry into virtually every household in New Zealand. Specific geographic locations can also be targeted with precise messages at very cost effective prices. Since all households must visit a supermarket on a regular basis, Superdockets can offer the exposure of your very important message to a huge cross section of the community.
In purchasing an advertising opportunity with Superdockets, your message can be exposed an average of nearly 400000 times in just one year to the consumers frequenting just one specific supermarket. Advertising in this unique format also offers unsurpassed seven day a week advertising, reinforcing long term recognition and awareness.
high frequency
With households utilising local supermarkets up to 4 times a week your message can be exposed to a unique catchment area on a regular basis seven days a week. This high level of frequency generates an appropriate level of response to specific offers and creates and reinforces long-term recognition and awareness.
From local areas, to national coverage your message can be exposed so that your brand or service is upper most in the shoppers mind at the time of need. By comparison a mail drop can only work once, if at all.
targeted
Whether you are a national advertiser or small business with a local catchment area, Superdockets can help to reach the very people you wish to target as potential clients. Every supermarket has its own unique till rolls with its own mix of advertisers, so you can advertise in the specific geographic, or demographic areas you require to target with a specific message to that niche. Segment your potential market on a socio economic or geographic basis and work with Superdockets to find the perfect combination for your advertising mix.
By advertising with Superdockets you are able to increase frequency, average transaction dollar values and/or membership by way of appropriate offers appearing on supermarket till rolls.
affordability
Advertising with Superdockets unlocks the potential of advertising for small businesses who cannot afford the high production costs of many other forms of media that offer any reasonable amount of frequency. Because of the flexibility of advertising on supermarket till receipts - each store has its own mix of advertisers - Superdockets can formulate an advertising campaign to suit any budget.
The frequency that this advertising offers is also unmatched by any other media in cost-effectiveness. For an affordable price, advertisers can advertise continuously, seven days a week, to a wide selection of potential clients.
direct marketing
If your business sells a product or service direct to the market place then why not promote through a media that uses New Zealand's highest known foot traffic! Achieve a direct response from advertising on supermarket till receipts. By doing this you can achieve a high frequency to guaranteed foot traffic - every household in New Zealand must go supermarket shopping on a regular basis. Through using Superdockets, Direct Marketers can target all New Zealand supermarket shoppers or segment the New Zealand market place and target specific geographic or socio demographic groupings.
measurability
An advertiser can't beat coupons in terms of measureability; a consumer must redeem, the coupon to receive the benefit of the deal. In doing so the business advertising can easily count & measure the results that just pour through the door.
flexibility
Your advertising message can be as flexible as you choose.You are able to target specific geographic niches with precise messages. Every three months your advertising message can be changed according to the changing needs of your business. Boost your sales in winter if your traditional trade is weak at this time with a special offer or increase awareness of your business around important times of trade such as Christmas.
why use coupons instead of reducing prices?
Well, the good news is that everyone isn't a coupon user. So why not price your goods or services to the market. Maintain your list pricing to the majority of the market and discount only to those who seek a discount, are coupons clippers or loyal Superdockets users. Coupons protect your margin by targeting discounts.
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